Johnny Piccini
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Seltzäh that melts ya.






Seltzäh that melts ya. This was a branding project completed after being utterly frustrated by the branding in the spiked seltzer industry. Personally, I really enjoy spiked seltzer, but all of the brands are geared towards women. I decided to create and illustrate my own brand, Meltzäh. The brand draws on motifs from combat sports, and gets away from the very organic, ornate style that most seltzer is currently being branded as and adds in a more edgy feel using a darker color palette.

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